As one of the leading enterprises in industry of new energy gardening machinery, Globe has been engaged in design, production as well as research and development of new energy garden tools since 2007, participated in formation of 7 industry standards. With R&D centers at home and abroad and global intelligent manufacturing bases, Globe, which commits to technology breakthrough of lithium battery, advanced brushless motor and electronic control, provides cleaner, environmentally friendly, efficient and energy-saving new energy intelligent garden machinery that accelerates revolutionary transformation of the world garden machinery industry from traditional gasoline power to new energy power. The company has high-quality customer resources by taking omni-channel marketing. The company's main customers include Lowe's, Amazon, Walmart, CTC, Costco, The Home Depot, Harbor Freight Tools, Bauhaus, Leroy Merlin and other supermarkets and e-commerce partners, as well as Stihl, Toro, B&S, Stiga and other well-known brands.
Vertically integrated intelligent manufacturing system as well as advanced product development and design capabilities make up of important part of the company's core competitiveness. With independent design and manufacturing capabilities for more than 80% of core components such as new energy battery packs, brushless motors, intelligent controllers, and chargers, its profitability has been greatly improved. In addition, by devoting to establishment and cultivation of its own brands, it has created brands such as Greenworks and Powerworks since 2009. Greenworks brand has a high reputation in North America and Europe. Greenworks lawn mowers, blowers and other products rank among the "Best Seller" on the Amazon platform all year round. In 2020, the sales revenue of self-owned brand products accounted for 54.05%, which has become the main part of the company's business revenue. In 2020, the operating income achieves over 4.29 billion yuan, and the net profit was over 0.56 billion yuan.